And This Is The Part Worth Having
The Meeting Your Client Will Remember You For.
You take the brief, and then you say: I am putting this on Lois, and they ask for things a job board has never asked for, so give me twenty minutes.
What needs to become possible this year that cannot happen today. Six months in, what is different that everybody can see. What is hers to decide without asking anybody, and where does that stop. What is genuinely demanding here. Where are you struggling right now.
Watch what happens. Your client sits forward. Nobody has asked them any of this, and it turns out they have been wanting to say it for two years — that the finance function is half-built and it shows, that the founder is the bottleneck on decisions that were never hers to make, that a good week here is quieter than anybody outside would believe.
Twenty minutes later they have described their own business better than they have in years, and they are enjoying themselves. And the person who made that happen was you.